OGG Startup
Experience the zero-to-one journey of startup creation. Perfect for introducing business fundamentals, this fast-paced simulation covers essential decisions in a market where innovation and execution separate winners from failures.
Flexible duration
Run this simulation in two hours for a workshop or extend it across a full semester. The format adapts to your timeline while delivering core entrepreneurial lessons.
Simple yet comprehensive
One-page decisions make startup fundamentals accessible to high school students and non-business majors. They'll grasp the key aspects of launching a venture without getting lost in complexity.
Full business scope
Cover operations, finance, marketing, and human resources in one streamlined experience. Your teams see how all business functions work together in a startup environment.
OGG Startup
Planning, market analyses, and commencement of operations are part of a startup’s challenges! Sustaining the business post launch will require even more skills, insight and experience. OGG’s Startup business simulation provides participants with a taste of what lies before them in effectively tackling startup challenges. The game simulates a competitive market among startups that have launched innovative products, and the way each management group deals with issues that come their way will be critical in determining their ultimate viability (or survival) in the market.
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Market context
Get oriented with market information and track trends throughout the simulation. Understand the competitive environment before making your first move.
Operations basics
Learn operational fundamentals through simple production and procurement decisions. Build intuition for managing supply and capacity without overwhelming detail.
Marketing fundamentals
Master the marketing essentials: promotion budgets, sales force management, and pricing strategy. See how these levers work together to drive revenue.
People and money
Balance employee satisfaction with financial reality. Learn basic HR decisions (keeping people happy and productive) and finance choices (when to borrow, when to invest surplus cash).
Competitive rankings
Drive engagement through competitive rankings. Nothing motivates learning like healthy competition—your teams will dive into startup reality while trying to outperform their peers.
See how our simulations can improve your training
Our team can help you decide which of our business simulation works best for your use case.
