Gamification - everything you need to know!

If you work in any corporate area, you've certainly come across the term "gamification," right? This is a tool that can be used both in undergraduate and graduate classes, as well as in corporate training.

It's no secret that Industry 4.0 already uses the conveniences of high technology for market differentiation, operations improvement, and resource optimization. However, more than being aligned with market demands, this revolution promotes another concern: human capital. In this sense, companies of various sizes and segments are beginning to understand the real need to retain talent in their workforce.

For this, it is essential to promote engagement among employees, providing means for them to perform their functions with mastery and satisfaction. And this is where gamification comes in!

Next, we'll explain the concept and functions of this tool for a company. Happy reading!

What is gamification?

The term gamification originates from English. It indicates the use of video game concepts in a learning environment. In short, this technology represents a trend in the business world because it is a way to provide more inclusive, efficient, and pragmatic training and capacity building.

However, despite having game elements, gamification in training doesn't cease to be serious, focused, and useful. After all, the objective of a business game or simulation is not entertainment but rather the facilitation of understanding concepts through playfulness.

Furthermore, the interactivity that these characteristics provide makes this content more interesting, which promotes active participation from employees. Consequently, there is greater engagement and efficient learning in the process.

What is its usefulness in the company?

In short, gamification is very versatile. This tool can be used both for onboarding training and for updating procedures training. Regardless of its format, whether simulator or business game, it has the ability to stimulate employee participation.

Among the pillars of gamification, we have analysis of processes and situations; completion of missions and challenges; development of cooperation and teamwork; and stimulation of decision-making. In this sense, the elements existing in games are of great utility. For example, the curiosity to develop the plot, the prospect of having to deal with risks and uncertainties, as well as visualizing progress, involve the participant.

As it's a technology that has been developing for many decades, it's possible to adapt its content to your company's reality. Thus, it's possible to use this resource to meet the demands of your employees, increasing the efficiency of this training.

Finally, by establishing a routine of training with gamification, it's possible to provide more satisfaction for your employees in the work routine. This is because dissatisfaction originates from not being able to communicate their needs to the company, which generates frustration with the activity.

By investing in efficient and interactive training, the company can retain those talents who would seek relocation for not being able to evolve in their functions in that space.

OGG Gamification Solutions

OGG is a pioneer in the development of business games and simulators, with a 100% virtual platform in Brazil. Our solutions include decisive aspects of strategic administration in simulators. In addition, we promote employee socialization with Onboarding and updates of processes and organizational culture of your company.

To learn more about OGG games and simulators, or other gamification solutions for corporate training, visit our website and find out more!

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