Reading Recommendation: Actionable Gamification

Gamification is becoming increasingly popular, with it you will have more productive employees. Since it is a practical and inexpensive tool to transform learning and experience in training. Therefore, investing in good books on the subject can change the course of your company. For this reason, today we have a super reading recommendation: the book Actionable Gamification.

Next, we will introduce you to the book by author Yu-Kai Chou, "Actionable Gamification: Beyond Points, Badges and Leaderboards". This is essential reading to expand your knowledge about this area.

Therefore, if you are looking for an answer to improve sales, employee motivation, information alignment, and communications, this article can put you one step closer to your goal. Keep reading.

About the author, Yu-Kai Chou

Yu-Kai Chou is an international speaker, original creator of the gamification framework: Octalysis and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards.

Additionally, he is the founder of The Octalysis Group and gives lectures on gamification around the world. Some of his major speeches have been delivered to organizations such as Google, Stanford University, LEGO, TEDx, SxSW, and many more.

He has helped many companies, from startups to Fortune 500 companies, encompassing major market leaders.

Furthermore, Yu-kai is a pioneer when it comes to gamification, starting his work in 2003. Some time later, in 2015, he was ranked number 1 among the Gamification Gurus Power 100 by RISE. He was also awarded the Gamification Guru of the Year Award for 2014 and 2015 by the World Gamification Congress based in Europe.

Reading recommendation: Actionable Gamification: Beyond Points, Badges and Leaderboards

"The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have proliferated.

However, few people understand how to merge the two fields into experience designs that reliably increase business metrics and generate return on investment.

Gamification pioneer Yu-kai Chou takes the reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework and how to apply the framework to create engaging and successful experiences in your product, workplace, marketing, and personal life."

After reading this far, you should have understood the importance of this reading recommendation. Besides the book being written by a guru on the subject, it will give you a solid foundation on the topic, directing you to even deeper research.

To help you even more, we'll share the purchase link for the English edition: CLICK HERE

If you are looking for more effective solutions for training your team, which contribute to their continuous progress, maintaining employee engagement and satisfaction, contact an OGG specialist.

OGG was born in 2005 with the aim of bringing engagement and innovation to the academic segment and corporate training.

We are pioneers in business games and simulators, being the first company to include decision-making aspects of strategic management in simulators.

Share this post with someone who seeks more knowledge in this area and if you have already read the recommended book, leave a comment with your opinion!