Ambev

The company already has a high level of maturity in its supply chain. The challenge was to prepare the team for an increase in maturity by adopting CPFR, or Collaborative Planning, Forecasting, and Replenishment. CPFR plays a key role in the maturity of the supply chain. With the OGG Beergame training, it was possible to experience the importance of collaborative planning in a practical way, working on demand forecasts, inventory efficiency, and increasing visibility and transparency. The entire supply planning managers team from AMBEV, through their active participation in the OGG Beergame training, demonstrated a remarkable understanding of CPFR and its potential to promote collaboration and information sharing among supply chain partners. Their swift application of the training results in gaining a significant competitive advantage, which is a testament to their dedication and strategic acumen.