Employer Branding: What is it? Check it out!

With the internet and social media, companies are increasingly gaining visibility and getting closer to customers and professionals in their field. To find consumers engaged with the brand, we must first involve employees with the company's value propositions. This is where we come into contact with the concept of Employer Branding.

This is due to the fact that it's the employee who is in direct contact with the customer. Thus, being able to pass on this value more directly, materializing the differentials found there.

Because of this, the concept of employer brand has come into prominence, where Employer Branding practices have proven fundamental to maintaining positive brand engagement.

In other words, we can say that Employer Branding deals with the employer's reputation. It is often associated with companies' success in selecting and recruiting talent, extending to retention cases.

Thinking about all this, we have gathered in this article the main information about Employer Branding. Follow along to understand!

What is Employer Branding

The term was first used in the 90s, in an article published by Simon Barrow and Tim Ambler in the Journal of Brand Management. Translated from English, Employer Branding literally means Employer Brand.

In other words, Employer Branding deals with the attributes that a company has as an employer, indicating how professionals feel in the institution and in their work environment, which results in the company's reputation.

This reputation is built over time and includes various actions and strategies that will generate a positive image of the company for employees, customers, and future candidates.

In general, most organizations initially highlight basic points such as:

• A day of work at the company;
• Benefits offered;
• The company's differentials (which go beyond tangible and financial values);
• The perspective of growth and career plan.

If we apply Employer Branding in a planned and structured way, it's possible to create awareness about the company's work environment.

With the results, you can present the organization as a great place to work. Thus, increasing the interest of future employees and engaging current employees.

Furthermore, these same results can guide the institution on points that should be considered to improve its reputation.

What is its importance?

The current scenario in which the market finds itself has increasingly shown the importance of having the best talents in organizations. This happens because these talents help differentiate the business, keeping it competitive and strong in the market.

Moreover, with good Employer Branding strategies, it's possible to increase productivity in the company. Since employees are more engaged and satisfied with their work routine.

Now thinking about the financial reflections, Employer Branding contributes to reducing hiring costs. Because employee retention and demand for the company are higher.

Finally, we can say that working with Employer Branding goes beyond a good brand strategy, as it promotes the satisfaction of those who are part of the company.

At this point, it became evident that a positive Employer Branding is fundamental for any company that seeks the best professionals in its team, increasing its competitiveness in the market.

And your company, is it already building a good reputation as an employer?

If you liked learning more about this subject, follow the blog articles and recommend it to a colleague who will also like this information!