How to implement gamification in your company?

If you are a company manager or responsible for recruiting and training employees, you should know that it can be very difficult to achieve employee engagement in corporate training. That's why gamification has emerged as a tool that supports the instructor in a more dynamic and innovative way.

However, not everyone knows how to effectively implement this strategy in an efficient manner. With this in mind, we've created a short list with a step-by-step guide on where to start. To understand, stay with us in this article and enjoy reading!

1) Identify the problem

First of all, it's important to understand what results should be achieved. For example, if the company is going through a process of changing procedures, what is expected of employees from then on? Or, in the case of training for new hires, what information is essential for them to succeed in their roles?

By mapping out these goals, the manager or recruiter can establish the entire focus of gamification. Additionally, the tool becomes aligned with the company's needs, helping to achieve results and improvements.

2) Understand the participants

A gamification strategy is only effective when applied to its target audience. Therefore, it is essential to understand who the participants of this activity are. This is because there are different roles in the same company, and this determines different motivations, expectations, and behaviors.

It is also interesting to consider the generational differences between employees and their familiarity with technology. This way, the tool will facilitate the understanding of theoretical knowledge, respecting each individual's experience.

3) Set a goal for the game

After mapping, the next step to create a gamification solution is defining objectives, goals, and results. These guidelines direct the activity, so that no content is empty or lost.

For this stage, it's interesting to focus on more specific objectives. This way, managers will be able to have greater control over the content learned, as well as easily analyze the results.

4) Define the story and mechanics of the game

At this point, we already have the problem, the objective, and the participants in mind. Therefore, it's time to plan the plot and functionality of the game. For this, the theme, storyline, and aesthetics of the activity are defined.

At the same time, the mechanics of gamification must be considered. In other words, the entire format of the game: when it starts, when it ends, time estimate, phases, challenges, problems, achievements, goals, etc.

5) Implement gamification, monitor, and evaluate

Finally, it's time to present the gamification solution to the participants. Here, good management of the activity should be done. Remember that, despite being a game, it is not meant for pure entertainment.

Therefore, it is essential to have well-defined metrics to be able to implement improvements. This is because the objective is not only to entertain the participants but to teach theoretical concepts in a practical way. Thus, evaluation is necessary to understand performance and make the necessary modifications to achieve greater engagement in players and, consequently, better results.

Get to know OGG's gamification solutions!

Here at OGG, we use gamification combined with Artificial Intelligence tools to make business simulators and games even more efficient and dynamic. We encourage autonomy for all participants, allowing decision-making and providing frequent feedback for performance evaluation.

To learn more about gamification in corporate solutions, visit our website and check out our simulators. And if you liked this article, don't miss the updates on our blog!