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Often, company leadership finds itself struggling to improve employee behavior. This is because developing an individual's professional demeanor is not an easy task, unlike technical content training.

However, we now have technology in the market that allows for a dynamic and motivating approach to engage your teams and ensure visible improvements. Stay with us in this article and check it out!

What is the importance of investing in employee behavior?

Frequently, companies from various sectors focus on candidates' professional qualities and experiences before observing their professional demeanor. This is a big mistake because employee behavior is an issue that can interfere with the work routine.

In short, behavioral problems are a source of complaints from colleagues and leadership. According to a study by FGV Clear and JPMorgan, 80% of participating companies say they have difficulty making hires for this reason.

Moreover, among recruiters' main complaints are lack of professionalism, poor communication, and little commitment. These are just some behavioral issues that interfere with relationships and work. Without them, professionals may struggle to perform their own functions, also hindering teamwork and overall performance.

Therefore, there is a growing concern with soft skills, the famous behavioral skills of employees, at the time of hiring and during their journey in the company. Sometimes, this ends up being a priority when conducting corporate training.

5 steps for change

Now that we understand the importance of investing in employee behavior, see how to do this without difficulty!

1) Define your priorities

First of all, you need to understand which competencies you need to work on in your teams to achieve the best results. Analyze which are the most important requirements for your employees and their functions. With this, training will be more focused and consequently more efficient.

2) Create a Training Needs Assessment (TNA)

In this stage, you should map the existing competencies and those desirable in employees in each sector of the company. This way, training can improve employee behavior, in an optimized manner, to enhance the function they already perform.

3) Use gamification for training

Currently, we have technologies at our disposal that allow us to develop training for specific improvements. One of them is gamification, that is, using elements of electronic games to teach theoretical concepts. This strategy makes learning more dynamic and efficient.

Read more: Gamification in logistics – how can it reduce costs?

4) Use technology to your advantage

According to a study conducted by LinkedIn in 2018, one of the main difficulties in the HR sector is reconciling employees' work time with training. Therefore, using digital technological tools can facilitate learning and make your training more flexible and timely.

5) Conduct follow-ups and evaluations

It's important to invest in results analysis when applying training. Especially concerning changes in employee behavior. This is because "measuring" a professional's subjective competencies is not easy. Thus, gamification solutions can be a very useful tool, as they allow employees to have instant and frequent feedback throughout the activity.

Learn more: What are the elements of gamification?

Conhecer os jogos e simuladores OGG

OGG is a pioneer in developing business games with a 100% virtual platform in Brazil. Our solutions include decisive aspects of strategic management in simulators. Additionally, we promote employee socialization with Onboarding, process updates, and your company's organizational culture.

To learn more about OGG and our gamification solutions for training, visit our website and find out more!

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