Aprender com o erro - simulação empresarial na universidade

Currently, with children becoming digitally literate, technology is gaining more and more space in the educational world. This is because, in the era of Artificial Intelligence, business simulation can cover a vacant space in academia: the lack of practical experience.

In this sense, academic learning becomes more productive with the help of games or business simulation, the famous gamification solutions. This tool allows for a playful element to reinforce theory and works, precisely, based on trial and error. And this can be a very positive experience because it allows for experimentation, stimulating autonomy and decision-making.

What is the role of business simulation in studies?

Business simulation allows for bridging the gap between theoretical and practical knowledge, with the freedom of decision-making. This is because a game or virtual simulator offers a space and conditions for the student, precisely, to have the security to make choices and deal with their repercussions. And this would not happen if there were only the evaluation of theory, which scores the correct answers but does not value the potential to learn from mistakes.

In short, a business simulation is designed to apply management concepts in various undergraduate or graduate courses. This technology allows for the experimentation of theoretical teachings, with trial and error verification, in a technology with gamification elements.

The great advantage of using business simulation in teaching is being able to create an environment or situation similar to reality. This means that the student will have a safe opportunity to deal with the routine of a supply chain, for example, as in the case of Beergame. In this environment, it will be possible to conduct experiments, based on theoretical content, in an interactive way.

A business simulation brings elements of gamification, such as the existence of characters, plot, goals, obstacles, etc., to create friendly competition and stimulate student engagement. And the opportunity to reassess one's own decisions, according to the instant feedback that the simulator itself provides, is a learning tool in itself.

How to implement this solution in the classroom?

In general, a business simulator is a tool that can be aligned with the theory of undergraduate and graduate courses in Exact Sciences, especially in Administration, Logistics, and Finance. However, it is also possible to find gamified solutions for health courses or even Humanities. This is because there is a lot of versatility in its use.

Furthermore, the strategy of games is very useful for encouraging the study of business and people management, focusing on entrepreneurship. Here are some examples of activities:

• Startup management simulator proposal;
• Group competitions;
• Internal tournaments;
• Extension course;
• Technical Courses;
• Business School;
• Activity for complementary hours;
• Workshop or laboratory for practices, etc.

The activities of a business simulator can be supporting material for semester disciplines or even be a separate discipline/course, depending on the workload of that game. Another advantage of simulators and business games is the versatility of the application location, which can work for both face-to-face and distance learning.

OGG Business Simulation

OGG is a pioneer in the development of games and business simulation, with a 100% virtual platform in Brazil. Our solutions include decisive aspects of strategic management in any gamified activity. In addition, we promote socialization of participants with interactive games and the use of Artificial Intelligence.

To learn more about OGG's business simulation solutions or other gamification activities for the classroom, visit our website and find out more!

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