Recommandation de lecture pour les fêtes de fin d'année : Gamifier

Today we continue with our reading recommendation. How about taking advantage of this end-of-year period to catch up on reading and gain more knowledge?

With this in mind, today we've selected a reading that not only teaches but also presents methods to help achieve desired results through gamification. Stay with us and don't miss this reading recommendation!

Gamify: How Gamification Motivates People to Do Extraordinary Things

As our second recommended book, today we present Gamify: How Gamification Motivates People to Do Extraordinary Things. Published in 2015 by author Brian Burke, the book shows us how gamification can be used as an incentive tool. Thus, helping people acquire new skills and change their behaviors, keeping in mind their goals to be achieved.

Throughout this reading, Burke shows us how gamification is responsible for motivation and engagement in completing tasks and goals. He also conceptualizes it as:

"the use of digital experience design and game mechanics to motivate and engage people to achieve their goals".

However, even while talking about the benefits of gamification, Burke warns about the most common mistake of many companies. Although games can be responsible for various benefits, they cannot be seen as the only formula to achieve the company's objectives. Especially for indoctrination and manipulation, as pointed out throughout the book.

As a result, the main point discussed in the book is how the company aligns its objectives with those of its employees. Engagement being the biggest factor that leads people to do extraordinary things.

"Gamification revolves around motivating people to achieve their goals, not the organization's."

With a simple and succinct explanation, Brian Burke presents successful cases that used gamification, conceptualizing gamification and its essential principles.

Conclusion

Using accessible and clear language, Brian Burke introduces the world of gamification, conceptualizing it as being much more than a game. But as a method used to motivate people to achieve their goals.

All this understanding occurs through his theoretical explanation and real examples that worked. Thus, it's a great option for those who are still entering the world of gamification.

To learn more about OGG's gamification solutions, visit our website and check it out. And if you liked this article, don't miss the updates on our blog!